“Pizza Hut has withdrawn its all-you-can eat Ramadan offer in Pakistan prompting howls of fury from thousands of hungry Muslim families used to breaking their fast with plate after plate of deep pan or thin crust,” according to The Daily News.

“Instead the chain said it wants to reduce “gluttony” by limiting customers to a single regular pizza in its Ramadan Fiesta offer.

In previous years Pizza Hut restaurants would be packed for the evening meal of Iftar, as diners starving from a day of fasting would fill their bellies with pizza after pizza for as little as $11 – a figure industry analysts said was unsustainable.

Furious fast food fans have taken to social media to complain at the new, cheaper deal, which is still advertised as an “all-you-can” offer.”