Pizza Hut
Marketing

Breaking Up Is Not So Hard to Do With V-Day Pies from Pizza Hut

The No. 2 pizza brand is billing its hot-honey "goodbye pies" as "spicy news, delivered sweetly."

Pizza Hut announced a new Valentine’s Day offering “Goodbye Pies,” a limited-time hot honey pizza meant to help people break up with their significant others.

“There’s a misconception that breakups don’t happen around Valentine’s Day, but research shows it’s actually a holiday centered around the most heartbreak, with 45% of people agreeing it’s better to do the deed right before the holiday itself,” the press release said, citing a YouGov.com poll. “There’s even a phenomenon called ‘Red Tuesday’, which is the Tuesday before Valentine’s Day, where people break up most often in the year.” The latter statistic was attributed to The Sun.

The limited-edition Hot Honey Goodbye Pies promotion will be available through Valentine’s Day. Customers can deliver break-up news via a personalized, simple message on custom packaging to “ease the pain.” There’s even a space for the person doing the breaking up to add their name.

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Even more crazy? Pizza Hut is offering this service free of charge. The only catch seems to be that it’s available in just three markets: New York City, Chicago and Miami, while supplies last.

“Not available in your city?” the press release reads. “The website… can also be used to request Pizza Hut instead write a breakup text for you to send, along with a link to a gift card for your future-ex to redeem a free Hot Honey pizza.”

“The rising popularity of the sweet-heat flavor profile has led to hot honey becoming the most requested test item by our team members, and we are thrilled to have it as the newest addition to our menu,” shared Lindsay Morgan, chief marketing officer at Pizza Hut. “With the launch of Goodbye Pies, we are bringing that perfect blend of sweet and heat experience to real life, delivering spicy news in the sweetest way for Valentine’s Day.”

Pizza Hut’s Hot Honey Pizza and Wings can be found nationwide at participating Pizza Hut locations starting at $11.99 for a medium pizza and $5.99 for 6 count boneless wings. Pricing and participation may vary.