Dallas, TX (January 7, 2009) /PRNewswire/ – Throughout the company’s history, Pizza Hut(R) has always been a category innovation leader, creating new pizza recipes to meet the demands of changing consumer tastes. With Americans showing an increased preference for all-natural foods, Pizza Hut is launching nationally The Natural(™), a new pizza made from natural ingredients.

“Our customers have made a very clear statement: all-natural ingredients are an important part of their food choices,” said Scott Bergren, Pizza Hut President. “The Natural is a delicious and affordable way to give our customers the ingredients they want in a pizza that we’re sure they will love. With the Natural, you get a premium pizza without having to pay a premium price; it’s available for just $9.99.”

Excellent Source of Whole Grains

The all-natural taste of The Natural extends from toppings to the crust. The Natural is topped with a sauce made from vine-ripened tomatoes and all-natural mozzarella cheese. There are no artificial flavors, colors or preservatives. With eight grams of whole grains per slice, The Natural pizza has earned the seal of approval from the Whole Grains Council. Each two-slice serving is an excellent source of whole grains. According to research recently published by the NPD Group, 64% of Americans want more whole grains in their diet.

Naturally Topped

New from the Pizza Hut kitchen are a collection of all-natural toppings for The Natural, including sliced Rustica Sausage, pepperoni, marinated sliced Roma tomatoes, and fire-roasted red peppers. You also can get your pizza topped with a number of traditional toppings that are already natural, such as green peppers, red onions, sliced mushrooms and pineapple. A one-topping medium The Natural pizza is $9.99. The Natural Rustica recipe, which includes sliced all-natural Rustica sausage, fire roasted red peppers and marinated Roma tomatoes is $11.99.