Pizza Hut Dares Customers to Still Be Hungry with PZone Pizza

Launches Contest with Competitive Eating Champion Takeru Kobayashi

DALLAS–(BUSINESS WIRE)–Pizza Hut, America’s Favorite Pizza, announced today the return of the P’Zone pizza, which weighs a pound and features abundant pizza ingredients sealed inside a 12” crust.

Delivering a different way for consumers to enjoy their favorite pizza ingredients, the P’Zone pizza features sauce, cheese and assorted toppings inside a Hand-Tossed Style crust. P’Zone pizza is available in three recipes: Meaty, Pepperoni and Classic (sausage, green pepper and red onion).

“If you have a big appetite and love the taste of pizza, the P’Zone is a perfect filling meal,” said Bill Ogle, chief marketing officer for Pizza Hut. “The P’Zone is so filling, in fact, that we are creating a contest to dare you to still be hungry after eating just one.”

Coinciding with the return of P’Zone pizza, Pizza Hut will launch a national competition “Dare You to Still Be Hungry” featuring Takeru “The Tsunami” Kobayashi, world leader in competitive eating. Through the contest, consumers can enter for a chance to win a trip to New York to take on legendary eating champion, Kobayashi, in an event sanctioned by Major League Eating (MLE).

To enter, P’Zone pizza fans should visit pizzahut.com, upload a photo of themselves with their favorite P’Zone and write a brief description stating why they are up to the challenge of competing against Kobayashi. The contest deadline for submitting photos is July 1. The face-off with Kobayashi will take place in early July.

The P’Zone pizza is available now at participating Pizza Hut restaurants nationwide for $5.99 or two for $10.99.

About Pizza Hut

As the world’s largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is America’s Favorite Pizza. The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.

About Major League Eating

Major League Eating (MLE) is the sports franchise that oversees all professional competitive eating events and competitive eating television specials. The mission of MLE is to maintain a safe environment for all events, while also seeking to create a dynamic and enjoyable fan experience.