Pizza Factory is ringing in its 40th anniversary of franchising with incentives aimed at accelerating nationwide growth and plans to sign 10 new franchise agreements as a part of the program.
The incentive program offers a reduced franchise fee of $15,000 (40% off), four months of no royalties, and a reduced royalty of 4% for the next eight months. The program is active now and will run through April 1.
The West Coast legacy brand said it wants to encourage growth in new markets and demonstrate its commitment to franchisees.
“It is amazing to look back at all the entrepreneurial dreams Pizza Factory has made a reality for franchisees over the last 40 years,” Mary Jane Riva, CEO of Pizza Factory, said. “I could not think of a better way to commemorate this incredible milestone than this initiative. This incentive program is about driving growth for new franchisees who are eager to join our family. As a brand, we have a lot in store for 2025, and this incentive program will be an integral part of our upcoming expansion.”
Pizza Factory hit the scene more than four decades ago, and franchisees have been the cornerstone of its story. In 2024, the brand landed on a number of award rankings, including the Entrepreneur’s Franchise 500 list, climbing 50 spots from the year prior.
Looking ahead to the beginning of 2025, Pizza Factory plans to open three locations in January in Jackson and Paradise, California, and Silver Springs, Nevada.
As it continues to develop into new markets, Pizza Factory is providing multi-unit operators flexible new-build or conversion options with delivery/curbside and traditional dine-in prototypes ranging from 1,000 to 4,000 square feet. It will offer multiple fast-casual prototypes as well as a new Express quick-service model.
