According to a news report from, “Auction for hits reserve, may be one of biggest domain name sales ever.”

“An auction for is attracting attention at Sedo. The domain has 63 bids and a current price of $2,505,000 USD as of the time of writing. That’s a whole lotta pizza — about a quarter million medium pepperoni pizzas. Although bids are still subject to verification, this sale could enliven the entire domain name market. The auction ends on April 3.”

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