California Pizza Kitchen (CPK) is getting in on the biggest sports event of the summer with a campaign that’s exclusive to its loyalty program members.
Starting June 28, CPK Rewards members can turn PKs into CPK pizzas. After any game day in which a penalty kick or penalty shootout occurs, members will earn a free 7″ pizza with purchase in their account the next day.
Both existing and new Rewards members who sign up on match days will be eligible for what’s being called the SEE PK reward. Qualifying pizzas include Original BBQ Chicken, Pepperoni, and Traditional Cheese.
Meanwhile, CPK’s Mobile Kitchen will be rolling out for pop-up events in Los Angeles on July 2 and July 10 to celebrate the World Cup matches played in LA. At each pop-up event, the mobile kitchen will serve an exclusive, chef-designed Face-Off Pizza featuring half-and-half toppings inspired by the two countries facing off on the pitch. CPK will reveal the team-inspired flavors once the matchups are officially announced.
The Mobile Kitchen will have Original BBQ chicken, Pepperoni, and Cheese pizzas for sale as well. In addition, fans can step up to CPK’s on-site goal and take their shot: if they hit a pizza box in the net, they’ll score a free starter coupon, good at participating CPK restaurants.
