According to a news report from the Atlanta Journal Constitution, “in the midst of the recession, Stevi B’s buffet pizza chain is taking a counterintuitive approach to attracting customers.”
“The Marietta-based chain competes in a segment known for low prices. The all-you-can-eat pizza buffet at Stevi B’s costs about $5.50 for adults and $3.50 for children. But instead of stressing price, Stevi B’s is rolling out a new store prototype designed to position the chain as the quality leader in this low-priced segment. The major difference in the new layout is a more open kitchen that allows a better look at the pizza-making process. Stevi B’s started a marketing campaign earlier this year that stressed its hand-cut vegetables and dough made daily in the store,” the story said.