“The founder of the growing Pitfire Artisan Pizza chain in Los Angeles is launching a restaurant incubator, called American Gonzo Food Corp, to help develop artisanal brands,” according to The Nation’s Restaurant News.

“Paul Hibler, the five-unit Pitfire’s creator and acting chair, will introduce Superba Snack Bar, a new pasta concept developed through the incubator, later this month. The brand was created by chef Jason Neroni, formerly of Osteria La Buca in Los Angeles, and is a California take on Italian small plates.

Superba is the first of several brands Hibler plans to roll out through the incubator. His goal is to nurture artisanal brands with the support of both infrastructure and funding.

Hibler has partnered with an unnamed investor for the business incubator, which will run separately from the Pitfire chain.”