Now Operators Can Earn Points for Purchasing Pierce Chicken® products

Atlanta, GA – Effective May 14, 2008, Pilgrim’s Pride Foodservice joins Foodservice Rewards. Pilgrim’s Pride Foodservice is the first manufacturer in the Foodservice Rewards program to offer a full line of nationally distributed poultry products with its Pierce Chicken Brand. Operators enrolled in the rewards program can now earn points for purchases of No. 1-selling Wing Dings®, Wing Zings®, Super Chik’n® and other Pierce Chicken menu solutions.

Participating Foodservice Rewards operators can redeem points for a wide range of valuable merchandise, from foodservice equipment and supplies to lifestyle rewards. Program participants can find a complete list of eligible Pilgrim’s Pride Foodservice products and reward options at www.foodservicerewards.com.

Pierce Chicken is a leading brand of quality chicken products and maker of Wing Dings, the number one chicken wings brand in foodservice. Pierce Chicken is part of Pilgrim’s Pride Foodservice, the number one poultry provider to the industry and a division of Pilgrim’s Pride Corporation. For more information, operators can call 1-800-336-9876 or visit www.poultry.com.