Company creates on-hold messaging that improves customer retention and sales

Newbury Park, CA ­ Phone On-Hold, the leader in on-hold messaging solutions, has announced the recording of its 25,000th spot, an on-holdmessage for Costco Wholesale Corporation. From its headquarters/studios in Newbury Park, CA, the company creates on-hold messaging that improves customer retention and sales. The spots may take an educational tone (“Did you know…”) or upsell specific products and services.

Phone On-Hold’s spots average 6 minutes in length but can range from 3 to 32-minute loops. The recordings use professional writers, actors and technicians to create audio productions that can include sound effects and background scores. Client companies link with Phone On-Hold through the Internet to activate, schedule and rotate their custom on-hold recordings.

Company founder and President Peter Turpel began his career in the radio industry. His experience as a radio announcer and station manager translated into Phone On-Hold’s business model of using audio production talent to convey marketing messages during “the point of opportunity,” a customer phoning a company to have a sales conversation.

“Companies spend huge amounts of money to get the phone to ring, then they waste those final moments with the customer. That’s why on-hold messaging is so important,” said Turpel. “When your customer is on-hold, he has made a buying decision. There are no other distractions. Your company is top-of-mind. Messages you send to the customer at that exact moment will have impact. It is the perfect time to reinforce your image and use suggestive seller to boost the pending order.”

Phone On-Hold creates on-hold messages from a broad range of companies and industries throughout the United States, Canada and Puerto Rico.

For more information, call 800-465-3102 or e-mail

About Phone On-Hold:

Founded in 1984, Phone On-Hold serves companies throughout the United States, Canada and Puerto Rico, creating, recording and transmitting on-hold messages. These spots harness the proven “point of opportunity,” when customers are moments away from making a purchasing decision and are receptive to positive, informative marketing messages delivered during their on-hold phone time. To learn more visit: