The world’s largest animal liberation organization has just purchased stock in the country’s largest pizza chain.
PETA—Domino’s newest shareholder—said it plans to use its stockholder status to attend Domino’s annual meetings, submit shareholder resolutions, and urge executives to offer vegan cheese for the increasing number of U.S customers who shun dairy for animal welfare, environmental, health and religious reasons.
Domino’s already offers vegan cheese on its menus in Switzerland, Australia, Spain, Germany and the U.K., PETA pointed out.
“Vegan cheese is tasty, melty, and spares cows from being used as milk machines until their bodies give out and they’re sent to slaughter,” PETA President Tracy Reiman said in a press release. “With this stock purchase, PETA is taking its plea for delicious vegan cheese straight to Domino’s boardroom.”
The stock purchase is the latest action in PETA’s “Vegan Cheese, Please” campaign to show Domino’s that hungry customers would order dairy-free cheese if the restaurant offered it. Earlier this summer, PETA dished out thousands of free slices of dairy-free pizza to Domino’s patrons nationwide and placed billboards near the pizza chain’s locations in Atlanta and Denver.
On its website, PETA has asked its supporters to sign a petition that urges Domino’s to add a vegan cheese option to the menu. Animal lovers are also encouraged to post “polite” comments about vegan cheese on the chain’s social media pages, to distribute leaflets to local Domino’s stores, and to call Domino’s customer support center and request the non-dairy cheese option.
In the meantime, a June 20, 2025 post on the PETA site offers suggestions for sticking to a vegan diet while still ordering from Domino’s.
The PETA press release makes a case against using cow’s milk, noting that cows produce milk to nourish their young, just like humans. “But in the dairy industry, calves are torn away from their mothers within a day of birth so humans can steal their milk, causing both mother and child extreme distress,” the press release states. “Male calves are relegated to cramped veal crates or barren feedlots, and females are sentenced to the same sad fate as their mothers.”
“Cow’s milk is also one of the primary causes of food allergies in children, and millions of Americans—including 95 percent of Asian-Americans and 80 percent of Native- and African-Americans—are lactose intolerant,” the release continues.
