Dave Dombrowski, owner of Pizza Mia in New Lenox and Homer Glen, Illinois, recently joined Peel: A PMQ Pizza Podcast to talk about his long history in the pizza business and the kind of grassroots, boots-on-the-ground marketing that helped him stand out.
From early marketing efforts with a San Diego Chicken costume to cold-calling total strangers, Dombrowski shares stories about creative promotional tactics, building buzz through unconventional ideas, and connecting with recognizable names before they became famous. Along the way, he offers insight into the hustle, instinct and relationship-building that can turn local marketing into something memorable.
Click here to listen to the podcast on iTunes.
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Dave Dombrowski Bought a Pizzeria With a Bad Reputation: Here’s How He Turned It Around With Brute-Force Marketing