Two companies are teaming up with hopes of changing the pizza industry forever.
Invig Consulting, a company that “reimagines the way brands, convenience stores and restaurants connect and do business,” is partnering with PizzaForno, the pizza-vending-machine franchise, to “bring… pizza vending machines to all convenience stores across the West Coast of the United States.” The companies appear to be specifically targeting convenience stores in this endeavor, with aims of helping them serve “high-quality pizza around the clock.”
The move comes at a time when convenience stores are stepping up their in-house food programs to compete with restaurants and local pizzerias. Convenience store brands like Casey’s have become known for offering top-notch pizza programs, while Wawa and Cumberland Farms have notably begun making pizza of late. PizzaForno, however, offers C-store franchisees a way to instantly add pizza without adding any additional labor or items to their product mix.
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“We couldn’t be more excited to collaborate with PizzaForno,” said Bassem Nowyhed, CEO of Invig Consulting, via press release. “We started Invig Consulting to bring innovation to the industry and maximize the ability for store owners to adopt the immersive technologies of the future. PizzaForno allows store owners to introduce a new product to their customers efficiently and reliably without having to pay for the extra training, labor, and materials that would come with running a pizza-making operation within their store. These vending machines are a no-brainer for stores to have an edge over their competitors and introduce a new line of revenue. We’re super excited to bring these incredible machines to store owners across California and the entire west coast.”
Earlier this year, PizzaForno launched in Utah, Delaware, New York, Florida and Maryland, establishing 39 new units across the nation. PizzaForno has already introduced its vending machines at three locations across California. With this new partnership, PizzaForno seeks to continue to expand and spread its machines across the state, with the ultimate goal of establishing a PizzaForno inside every convenience store.
“Our 24/7 automatic machines embody everything customers seek in a convenience store appliance,” said Travis Musser, master licensee for PizzaForno in Southern California and Washington State. “With how connected Invig Consulting is to the convenience store industry, we’re confident that our vending machines will become available to more stores and eventually become an essential component for the convenience store experience.”