The new plant-based pepperoni topping from Happy Little Plants can be substituted on pizzas like the Cowboy at Papa Murphy's.

Hormel Foods

Papa Murphy’s to Introduce Hormel’s New Plant-Based Pepperoni-Style Topping

More customers want the benefits of plant-based foods in meals they’re familiar with, according to a Papa Murphy's executive.

Hormel Foods, the maker of top-selling Hormel Pepperoni and the Happy Little Plants products, is introducing the new Happy Little Plants pepperoni-style topping at select Papa Murphy’s locations across the country.

“Chefs and restaurateurs are very aware of today’s dynamic food landscape and consumers’ desire to add more plant-based foods to their diets, and we are very excited to bring this great-tasting, plant-based option to our partners at Papa Murphy’s,” said Anthony Panichelli, foodservice pizza toppings brand manager at Hormel Foods. “The new Happy Little Plants brand pepperoni-style topping was developed with foodservice operators to ensure pizzeria-level taste, convenience and quality, so much so that many people may have a hard time tasting the difference between Happy Little Plants brand pepperoni-style topping and traditional pepperoni. Our team worked closely with pizzerias, chefs, foodservice operators and pizza experts to develop a plant-based pepperoni-style topping that cooks and tastes exactly like traditional pepperoni.”

Related: Make your pizzeria more vegan-friendly with plant-based meats

The Happy Little Plants brand was introduced by Hormel Foods in 2019 and celebrates the power of plant protein while offering a great-tasting solution for people looking to add more plant-based food into their diet.

The new Happy Little Plants pepperoni-style topping will make its debut at select Papa Murphy’s locations this month in Austin and Dallas, Texas; Duluth, Minnesota; Fargo, North Dakota; and Las Vegas, Nevada.

“We know our customers are looking for plant-based options to shake up their normal pizza routine and incorporating the benefits of plant-based foods into meals they’re familiar with,” said Kim McBee, senior vice president, customer experience and brand marketing at Papa Murphy’s. “The new Happy Little Plants brand pepperoni-style topping is perfect for our Cowboy pizza or as a switch to our traditional pepperoni pizzas.”

Related: Pieology launches plant-based protein toppings for healthier pizza

“We are excited for people to try our game-changing Happy Little Plants brand pepperoni style topping and our other plant-based pizza toppings,” said Robbie Koons, Happy Little Plants brand manager. “For anyone that wants to add more plant-based foods to their diet, our new Happy Little Plants brand pepperoni-style topping is the perfect addition to any pizza at Papa Murphy’s. Made with the same spice blend as our beloved traditional Hormel pepperoni, it’s a quick, easy and delicious way to enjoy the great taste and benefits of plants.”

For more information on the Happy Little Plants brand, visit https://www.hormelfoodservice.com/brand/happy-little-plants/.