On August 25, Papa Murphy’s—the famous take ‘n’ bake pizza chain with over 1,000 locations in the U.S.—will launch the all-new Ultimate Pepperoni pizza, featuring Mike’s Hot Honey. The LTO will be available systemwide through October 26, with the brand looking to target the back-to-school window and the start of football season.
The pizza will come in two different sizes—large and family size—and in three different variations. Guests can “go bold” with an Ultimate Pepperoni pie made with traditional red sauce, two types of pepperoni, giant and shredded, and mozzarella cheese on their choice of thin or original crust. The second option is to “go bolder” with an Ultimate Pepperoni served with a cup of Mike’s Hot Honey with signature sweet heat. And for those craving an extra kick, the “go boldest” option is an Ultimate Pepperoni pie and Extra Hot Mike’s Hot Honey.
“We wanted to give our guests a truly unique flavor experience,” said Dallas Massey, senior vice president of marketing at Papa Murphy’s. “By combining two types of pepperoni with the bold, sweet heat of Mike’s Hot Honey, we’re delivering a pizza that’s perfectly on trend and packed with flavor. Our guests are always looking for something new and exciting, and this partnership lets us give them a craveable, unforgettable taste that’s made for football season and back-to-school fun.”
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“Papa Murphy’s Take ‘n’ Bake pizza is truly the perfect vehicle for our product.” Kurtz said via press release. “We always tell folks to drizzle on their pie just before eating. With this partnership, Papa Murphy’s customers can bring home a fresh pie, bake it at home and hit the pie with a finishing, post-oven drizzle of Mike’s Hot Honey from one of our dip cups. The combination of our honey with both giant and shredded pepperoni creates a delicious flavor profile that brings together sweetness, heat and savory notes on single pizza.”
