Papa Murphy’s Partners with Traeger Pellet Grills
Take ‘n’ bake giant spotlights products’ “grillability” with market-wide sweepstakes
VANCOUVER, Wash. – (July 10, 2007) –– In an effort to demonstrate the ease and flavorful taste of Papa Murphy’s pizza fresh off a backyard grill, the company has partnered with Traeger Pellet Grills , LLC, an Oregon-based manufacturer of handcrafted wood pellet grills. From July 15 through August 28, Papa Murphy’s Portland-Vancouver-area locations, 79 in total, will be displaying Traeger’s most popular grill, the Lil’ Tex ($699, suggested retail price), and consumers will be able to register to win those grills via an in-store sweepstakes. In addition, selected locations across the area will have a second grill on hand for baking pizzas and providing free samples.
“Traeger wood pellet grills cook at a controlled temperature and with indirect heat; therefore, baking a Papa Murphy’s pizza is fast, predictable and simple,” said Bruce Bjorkman, director of marketing at Traeger. “We’ve been grilling Papa Murphy’s pizzas for some time now and are excited to share it with a larger audience.”
Papa Murphy’s specially designed paper pizza trays allow grillers to easily cook their pizzas on gas, charcoal or wood pellet grills. By following Papa Murphy’s specific grilling instructions , which include adding only a handful of minutes to the traditional oven bake time, grilled pizza is sure to become a summertime favorite.
“We want to educate customers on our pizzas’ ‘grillability,’ if you will,” said Evan Evans, vice president of field marketing and corporate communications at Papa Murphy’s. “This partnership will show our customers how easy it is to move pizza baking outdoors during the grilling season and still enjoy the freshness and quality they’ve come to know and love from Papa Murphy’s. Plus, they’ll get to experience the unique flavors that the grill brings to our product.”
For official sweepstakes’ rules and to register to win, visit a Portland/Vancouver-area Papa Murphy’s location.
About Traeger Pellet Grills, LLC
Wilsonville, Oregon-based Traeger Pellet Grills, LLC was founded in 1985 by Joe Traeger thanks to an incident on his gas grill in which Joe’s Fourth of July meal of barbecued chicken burnt to a crisp. What ensued was a grill that would revolutionize the barbecue industry. Now more than twenty years later, the Traeger Wood Pellet Grill is being used around the world by outdoor cooks who’s “Tasted the Difference” and switched to the company’s unique handcrafted grills. The Traeger grill has freed families from gas flare-ups, messy charcoal and ruined meals. For more information on Traeger Pellet Grills, please visit www.traegergrills.com .
About Papa Murphy’s
Papa Murphy’s is the sixth-largest pizza chain in the country and the pioneer of the Take ‘N’ Bake pizza concept. Papa Murphy’s operates nearly 1,000 locations in 30 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality fresh toppings generously layered on pizza dough that is made fresh each morning in each store. Papa Murphy’s pizzas are baked at home in customers’ ovens for a piping hot, delicious meal whenever they want it. In addition to handmade pizzas, the company offers a growing menu of Take ‘N’ Bake items, including Cheesy Bread, Cinnamon Wheels, chocolate chip cookie dough and freshly-made salads. Papa Murphy’s has been voted “Best Pizza Chain in America” for four consecutive years by consumers nationwide in the Restaurants and Institutions “Consumers’ Choice in Chains” survey and was recently named Pizza Today’s “2006 Chain of the Year.” For more information, visit www.papamurphys.com .
