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Papa Murphy’s Ranked No. 1 in Customer Service by Newsweek

Hungry Howie's earned the No. 2 spot in Newsweek's annual survey of U.S. consumers, followed by Marco's Pizza at No. 3.

  • Papa Murphy’s has now received the top rating in Newsweek’s annual America’s Best Customer Service list four years in a row.
  • The rankings are based on a survey of more than 25,000 U.S. customers who have made purchases, used services or gathered information about products or services in the past three years.

Related: Yelp ranks this employee-owned pizza shop as No. 1 in the U.S.

Papa Murphy’s is ranked No. 1 in the pizza chains category in Newsweek’s America’s Best Customer Service 2022 survey, followed by Hungry Howie’s at No. 2 and Marco’s Pizza at No. 3. The list was compiled by Newsweek and Statista Inc.

Pizza Ranch was rated No. 1 in the buffet restaurant category.

Newsweek said all of the listed companies “have found a way to put you, the customer, first.” It includes 581 retailers across 16 industries, from candy, eyewear and pet care to lingerie and perfume.

Papa Murphy’s has received the top rating in Newsweek’s list for four straight years. “Service is the most powerful part of the customer experience,” said Kim McBee, Papa Murphys’ senior vice president of guest experience and brand marketing. “We prioritize it, so it’s deeply gratifying to hear that reflected in the opinions of so many folks.”

Steve Seyferth, senior vice president and chief experience officer for Marco’s Pizza, credited the chain’s franchisees and team members with the No. 3 honor. “While tech and innovation reign supreme in today’s era, this is a reminder that we must not lose sight of human connection, emotion and empathy as it relates to the guest experience,” he said. “There’s a delicate balance that we’ll continue to strive toward as we prioritize and invest in the guest experience, ultimately playing a critical role in driving consumers to continuously choose Marco’s.”

The 2022 America’s Best Customer Service rankings were identified through an independent survey of more than 25,000 U.S. customers who have either made purchases, used services or gathered information about products or services in the past three years. A total of 160,000 evaluations were collected, according to Newsweek. The awarded brands each received on average close to 100 evaluations from customers.

“Likelihood of Recommendation” factored most heavily in the survey ranking at 50%. Additional criteria were:

Quality of Communication: Measures whether the contact (via e-mail, telephone or face-to-face) was friendly or polite.

Professional Competence: Measures the quality of information received and whether questions were answered correctly and in sufficient detail.

Range of Services: Measures the variety of solutions available to fulfill one’s personal expectations.

Customer Focus: Measures whether the customer feels acknowledged and important.

Accessibility: Measures the availability of customer service in a shop or on a helpline.