Papa Johns Pizza and GameFly Partner in National Marketing Campaign

Leading Online Video Game Rental Service Serves up Free Trial Offer and $10 Papa John’s Gift Cards

 

The program, which launched February 26th, features the special offer on approximately 24 million Papa John’s box tops, directing customers to a unique promotional GameFly Web page, www.gamefly.com/papajohns. On this page, customers can obtain additional information about the promotion, their free trial membership and receive a $10 Papa John’s gift card good for online ordering at www.papajohns.com. Papa John’s will also integrate the promotional offer on their home page, and as a value added offer in emails to the Papa John’s database. In March, GameFly will feature a special Papa John’s pizza coupon for GameFly subscribers on envelopes in which games are shipped directly to customers.

“We are thrilled to partner with Papa John’s, one of the largest and most popular pizza franchises in the world,” said Sean Spector, GameFly co-founder and senior vice president, business development and content. “This multi-tiered promotion is a great way to communicate the benefits of GameFly to our key demographics.”

“Pizza and video games naturally go together. By providing the special value added offer of a $10 Papa Card, GameFly helps reinforce our brand position of quality and value and drives frequency,” said Michael Cordy, Papa John’s director of partnership development. “Given the growth of gaming and our national online ordering through www.papajohns.com, we expect this to be an exciting and effective partnership.”

About GameFly

GameFly™ is the leading online video game rental service. With a choice of more than 4,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. With plans starting at $14.95 a month, GameFly subscribers can rent one to four games at a time and keep them for as long as they like. Subscribers manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit www.gamefly.com.

About Papa John’s

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ:PZZA) is the world’s third largest pizza company. For seven years running, consumers have rated Papa John’s no. 1 in customer satisfaction among all national QSR chains in the highly regarded American Customer Satisfaction Index (ACSI). For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.
LOS ANGELES–(BUSINESS WIRE)–GameFly, the leading online video game rental service, today announced a national marketing partnership with Papa John’s Pizza in which Papa John’s customers will be offered a special free GameFly trial membership and a $10 Papa John’s gift card through an integrated promotion both on pizza boxes and across multiple online customer touch points.