Louisville, Ky.--While the National Retail Federation predicts a drop in Halloween
costume and candy sales this year, Papa John`s is anything but scared, anticipating
a big night for the pizza industry on what is consistently one of the busiest nights
of the year (right up there with football`s "Big Game" and the night before
On hand to help with the influx of pizza orders: More than 70,000 Papa John`s
employees, including 20,000 drivers - double the average number on a Saturday
night - to dish up and deliver the more than 900,000 pizzas expected to be sold
With so much pizza and so many drivers knocking on the door, Papa John`s is
inviting customers to post photos of themselves in Halloween costumes - holding
a Papa John`s pizza box or standing with a company delivery driver - on the Papa
John`s Facebook Page for a chance to be randomly selected as one of five Papa
John`s "Fans of the Week" and receive a $50 Papa Card.
To feed all these hungry goblins and superheroes, Papa John`s current Mega XL
pizza special can feed the entire family with ten slices and up to three
toppings for just $11.99. The pizza is delivered in a specially-designed
TRANSFORMERS box, along with a coupon worth $3 off the purchase of the
TRANSFORMERS: Revenge of the Fallen DVD.
"Cutting corners in a down economy doesn`t mean you have to cut the fun," said
Andrew Varga, Papa John`s chief marketing officer. "Whether your little ones
dress up as Optimus Prime or a princess, we want to make sure that he or she
will be well-fed before or even after trick or treating -- that`s why we offer
plan-ahead ordering at www.papajohns.com."
And there are always a few missing Papa John`s uniforms about this time each
year. Yes, it is true. Pizza delivery driver is a popular Halloween costume.
"We consider them fans of the year," added Varga. "Each year in every market, a
number of customers dress as Papa John`s delivery drivers for Halloween. We are
happy to oblige, as they`re the ultimate brand ambassadors."
About Papa John`s
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ:
PZZA) is the world's third largest pizza company. For nine of the last 10 years,
consumers have rated Papa John's No. 1 in customer satisfaction among all
national pizza chains in the highly regarded American Customer Satisfaction
Index (ACSI). Papa John's also ranks first among pizza companies in the 2008
Brand Keys Customer Loyalty Engagement Index, was honored by Restaurants &
Institutions Magazine (R&I) with the 2008 Silver Award for Consumers` Choice in
Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year.
For more information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.