Papa John's Backs Away From $10 Pizza Deals

According to Courier-Journal.com, “Papa John’s is through with its $10 any topping, any pizza deal, at least for now.”

“‘We have been off it for a period of six weeks and we like what we see,’ Chief Marketing Officer Andrew Varga said Wednesday. The popular discount peaked on Super Bowl Sunday with a record 900,000 pizzas sold at Papa John’s restaurants nationwide. Before the successful $10 Papa John’s discount campaign began, Pizza Hut came out with its own $10 large pizza, any pizza around the beginning of the year. A new $10 pizza with three toppings deal is a bargain Yum! Brands"" CEO David Novak pledged last month will continue.Papa John’s officials acknowledge its extended, low ball pricing helped the business.”