Outlook 2011: Operators Predict More Hiring, Social Media

According to Nation’s Restaurant News, “Respondents to the NRN a.m. 2011 Restaurant Operator Survey were split on reinvestment plans for this year, but clearly said additional hiring and more social media efforts will be in the works.”

“More than 130 subscribers to NRN a.m. — the daily e-newsletter from Nation’s Restaurant News — took an online survey last month, helping to shed light on what the industry is expecting in the year ahead.The majority of respondents said they expect improved sales and profit, while unit growth will remain questionable for many. The industry’s top challenges, including commodity costs, as well as possible benefits, like increased consumer spending, were also covered in the survey.”

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