Operators Expand Retail Offerings to Grow Sales

According to a news report from www.nrn.com, “As consumers spend less time in restaurants and more time dining at home, more foodservice operators are meeting them halfway between — in the grocery aisle.”

“Both Starbucks Coffee Co. and Tony Roma’s on Tuesday joined the growing number of restaurant companies introducing new branded grocery products as a way to boost sales and build brand awareness,” said the story. “Los Angeles-based California Pizza Kitchen also earlier this year said it plans to expand its line of grocery products in an ongoing relationship with Kraft. In February, the first non-pizza retail offering debuted with a line of CPK Flatbread Melts sandwiches.”

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