Online Shoppers Favor Restaurant Gift Cards

According to Nation’s Restaurant News, “Restaurant gift cards will be more popular than any other gift cards among online shoppers this holiday season, a recent survey determined.”

“But many of those Web-wandering consumers will wait until the last minute to buy and then will demand virtual options and the ability to personalize their selections. The annual “Pre-Holiday Online Shopper Gift Card Survey,” sponsored by digital gifting support vendor CashStar Inc., found that about 67 percent of the respondents who said they would buy gift cards planned to buy one for a restaurant up from 59 percent in 2009.”

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