Online Shoppers Favor Restaurant Gift Cards

According to Nation’s Restaurant News, “Restaurant gift cards will be more popular than any other gift cards among online shoppers this holiday season, a recent survey determined. ”

“But many of those Web-wandering consumers will wait until the last minute to buy and then will demand virtual options and the ability to personalize their selections. The annual “Pre-Holiday Online Shopper Gift Card Survey,” sponsored by digital gifting support vendor CashStar Inc. , found that about 67 percent of the respondents who said they would buy gift cards planned to buy one for a restaurant up from 59 percent in 2009. ”

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