Marco’s Pizza, headquartered in Toledo, Ohio, has a new store design that will include convenient options for customers looking to pick up their orders and get out again in a hurry.
Marco’s, one of the fastest-growing pizza brands in the U.S., debuted the new look at a corporate-owned store in Meridian, Idaho, part of the greater Boise market. Based on extensive research and data-driven decisions, it features aesthetic updates as well as operational enhancements, the company said, and will help fuel the chain’s continued nationwide growth and performance.
The Meridian store opened on July 23, with a formal grand opening and ribbon cutting ceremony, with key members of the Marco’s leadership team in attendance. Marco’s plans to bring three more locations to the Boise market and use it as a “test bed for forward-thinking innovations,” according to a press release.
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The new store design features:
- Alignment with new brand platform, “But Wait, There’s Marco’s,” with a fresh, contemporary brand aesthetic designed for the long term
- Integration of new equipment, including the testing of warming racks and pizza lockers that hold multiple orders of hot pizza with quick and secure access, designed specifically for pick-up and third-party delivery needs
- Design updates include a creative refresh that delivers a brighter, more modern look and feel across all touch points
- Pick-up door and pick-up window options for a frictionless customer experience
- QR code/mobile access in-store on a designated wall for customer engagement
- Strategic placement of beverage coolers for employees and customers as add-on purchases
- A warm and welcoming dedicated guest waiting area
“Our new store design marks a pivotal moment in our brand’s evolution, serving as a cornerstone for our growth and the next chapter of our journey,” said Tony Libardi, Co-CEO and president of Marco’s Pizza. “This redesign is not just about aesthetics; it’s about enhancing the customer experience, improving operational efficiency, and creating a welcoming environment that reflects our commitment to quality and innovation. As we continue to expand, these new stores will set the standard for our brand, showcasing our dedication to excellence and our vision for the future.”
Gerardo Flores, Marco’s chief development officer, said the new store design was “meticulously crafted to cater to all audiences, ensuring both ergonomic and aesthetic enhancements. Every decision was made with cost-consciousness and effectiveness in mind, optimizing performance and support for our franchisees while delivering an exceptional experience for our customers. The prototype is also designed for varied real estate footprints including both end-cap and in-line, creating flexibility as we expand.”
As franchise development continues to grow, Marco’s leadership prioritizes a development support system, including technology and tools to help identify territories for expansion, plus support in real estate, construction management, field operations, and information related to financing. Nearly half of Marco’s current franchise network is comprised of multi-unit operators.
Franchisee prospects are taking note of the business opportunity, the company said. Marco’s Franchising Franchise Disclosure Document reports the Top 50% of Marco’s franchised stores generated average net royalty sales of AUV $1,208,653 during the 2023 fiscal year.
