NPC: Value Will Drive Pizza Hut Sales

According to Nation’s Restaurant News, “ Signaling a possible turnaround for the 7,500-unit domestic Pizza Hut system that suffered through falling sales throughout 2009, NPC International Inc., the chain’s largest franchisee, said it expects double-digit growth in same-store sales for fiscal 2010’s first quarter.”

“The Overland Park-based company with 1,149 Pizza Hut restaurants, on Friday reported a small loss for its Dec. 29-ended fourth quarter and said it swung to a profit from a year-ago loss for the full fiscal 2009. Jim Schwartz, NPC’s president and chief executive, expressed his disappointment with the marketing performance of the Pizza Hut brand for much of 2009, but noted that the chain recently ‘focused upon giving the consumer a combination of the value and abundance that they have been searching for.’

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