Pizza News

Not Enjoying That Salad? Try Looking at Pizza While Eating It

“Looking at pictures of high-carb food like pizza makes things taste better, research shows,” according to “People who looked at images of pizza or pastry reported food tasting better than people looking at pictures of watermelon or green beans. Scientists say that vision is known to play a major role in food perception, raising expectation of taste and driving acceptance or rejection. But the impact of different types of food on taste remained unexplored.”

“To test the effect, 14 volunteers were shown quick images of either high carb or low carb food, such as pizza or watermelon.They were then given an electric taste test – a pulse which stimulates the tongue but which has a neutral flavour which is neither pleasant nor unpleasant. They were asked by researchers from the Nestle Research Centre in Switzerland to rate the taste on pleasantness and intensity. They found that those who had seen the high carb pictures enjoyed the taste more than those who had seen the low carb ones.”