Noble Names Integrated Communications Director

SPRINGFIELD, Mo.—NOBLE, an advertising agency specializing in food, home and building products, and service industry expertise, has promoted John Scroggins to director of integrated communications. He is responsible for media strategy and integrated planning for the agency’s food-industry clients encompassing traditional and social media, public relations, interactive, and one-to-one marketing. He will oversee the process by which his group develops communications plans, implements integrated solutions and measures success. Scroggins was most recently director of public relations. He reports to Sheri Austin, senior vice president, director of client services. 
“John brings an in-depth understanding of traditional and social media to this position,” Austin says. “His background in public relations gives him a full-terrain mentality, allowing him to look beyond the traditional when it comes to media planning. We look forward to watching our communications integration expertise grow under his leadership.”
With more than 18 years of lifestyle-focused marketing experience, Scroggins brings valuable perspective to NOBLE. Prior to leading the agency’s public relations, he was vice president for Kurman Communications in Chicago, where his clients included Tru, California Pizza Kitchen, A&E Television Network, the Television Food Network, Polo Ralph Lauren, Shula’s Steakhouses and Hilton Hotels International. 
Scroggins began his career with NOBLE in 1989, first managing corporate public relations and training, and eventually transferring to Chicago to lead the company’s award-winning trend report, The Food Channel, as editor-in-chief. He eventually became director of public relations, serving clients including the Pillsbury Company, Keebler, Tyson Foods, Haagen-Dazs and Wal-Mart. 
NOBLE provides a full range of strategic thought leadership for its clients, including consumer insights, brand planning, product ideation and development, and marketing communications. The company employs more than 250 associates and posted capitalized billings of $225 million last year.  Its roster of food-related clients includes American Dairy Brands (Borden), ARAMARK, C.H. Guenther & Son, Campbell Soup, Cousin’s Subs, Enodis, Grande Cheese, Mars/MasterFoods, Otis Spunkmeyer, PepsiCo, Reckitt Benckiser, The J.M. Smucker Co., Truitt Brothers, Tyson Foods, and Ventura Foods.  NOBLE is recognized as the 11th largest independent and 61st largest advertising agency in the United States by Ad Age magazine.  For more information visit www.noble.net.