Washington, D.C.-based &pizza announced that it’s “putting an end to the cries of injustice, petitions and five years of mourning” by bringing back a “legendary” pizza called the Farmer’s Daughter.
“With a combination of ingredients so bold, and seductive, the irresistible Farmer’s Daughter put the mission-driven and culture-focused pizza concept on the map and will be back (finally) on the menu starting Monday, September 9,” the company said in a press release.
There’s nothing demure about the Farmer’s Daughter as she’ll be sporting the same sliced Italian sausage, spinach and grilled onions over a bed of fresh mozzarella and layer of &pizza’s spicy tomato base, plus a sunnyside-up egg. The pie is finished with a drizzle of garlic butter and Mike’s Hot Honey for a spicy, savory and sweet experience. It’s “a one-way ticket to infatuation that could easily have Old MacDonald filing a restraining order on behalf of his sweet daughter!” the company noted.
Related: CEO Mike Burns delves into the plan to get &pizza back to its radical roots
“Removing the Farmer’s Daughter was the ultimate FAFO experience,” said Mike Burns, CEO of &pizza. “One of the most popular pies &pizza ever introduced, it was a masterpiece, nothing short of culinary lore. It showcased that we weren’t afraid to push the boundaries when it came to toppings such as cracking an egg on a pizza, and [we] ticked off a lot of our customers when we pulled it. I wish we had a good answer as to why, but we won’t try to spin it or sugar coat it—we f-ed up!”
Alongside the re-introduction of the Farmer’s Daughter, &pizza also announced that its edgy loyalty program, the Dead Presidents Club, officially crossed 200,000 members. Introduced in March, the program lets &pizza loyalists earn and redeem &coins and take advantage of spur-of-the-moment promotions, offers and freebies.