New wheat flour to flood the local market from tomorrow (Sri Lanka)

According to a news report from, “A new wheat flour product, Seven star brand produced by Serendib Flour Mills (Pvt) Ltd, will be available in the local market from tomorrow with prices similar to Prima but fortified with folic acid and iron. This will end the flour manufacturing and marketing monopoly currently enjoyed by Prima. Essa Al Ghurair, Chairman of Al Ghurair Foods, Dubai, Serendib’s parent company, told The Sunday Times FT that his company has 30 ships at present and another 40 will be added to the fleet shortly.”

“He said they don’t envisage any problem in transporting large stocks of wheat grain to Sri Lanka from the US, Argentina, Australia and several other countries. There would be no shortages despite high prices and supply restrictions in today’s market, he said. The company was also familiar with the Sri Lankan market having shipped flour to the island previously in 1986 and would supply different types of flour to suit the Sri Lankan palette,” said the story. “Chairman of Serendib Flour Mills, Mahendra Amarasuriya told a news conference recently that the company based in Wellampitiya would be importing grain via the Colombo Port for processing.”

“This would give a price advantage for the consumers as it would save on transport charges. He noted that the plant will have an initial milling capacity of 1000 metric tonnes per day with a provision to increase production to 2000 metric tonnes per day. He added that the price of Seven star wheat flour will be very competitive,” according to the article.

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