New Mandarin Oranges Variety Expands Selection in Popular Dole Fruit Bowls Line

Westlake Village, CA (March 2007)— With consumers across the country snapping up DOLE Mandarin Oranges Fruit Bowls at retail, Dole is capitalizing on the momentum to introduce this popular variety to foodservice. Dole based the launch of the 4-ounce Mandarin Oranges Fruit Bowls on sound research (IRI ranks Mandarin Oranges as one of the top-selling UPCs in the Fruit Bowls franchise), and the well-established trend of faster, healthier meal choices (63% of foodservice customers prefer more grab-and-go options in more nutritious alternatives).
Anticipating a primed foodservice market and ready end-users, Dole expects DOLE Mandarin Oranges Fruit Bowls to be in full distribution by Fall 2007. Packed 36 x 4 oz. cups, each snack cup features the familiar peel-away lid, and offers a conveniently packaged, full serving of premium quality fruit.

For more information about DOLE Fruit Bowls, contact a Dole sales representative at 1-800-723-9868 or visit us online at www.dolefoodservice.com.
 
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About Dole Food Company, Inc.
Dole Food Company, Inc., with 2005 revenues of $5.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research.
 
DOLE, Fruit Bowls and Life is Sweet. are registered trademarks of Dole Food Company, Inc.