New Helmet-Shaped Pizza is Ready for Some Football

""SIDNEY, Ohio (November 3, 2010) – Just in time for college and pro football playoffs, MaMa Rosa’s – the country’s leading manufacturer of branded, refrigerated pizza –announces that it has secured exclusive rights from Myrna Rae, LLC, to produce and distribute the topped, refrigerated, football helmet-shaped Tailgate Party Pizza®.

Myrna Rae’s Tailgate Party Pizzas represent a novel approach in an industry where the round pizza pie has long been the standard. The launch will be supported by grocery industry trade publication advertising, combined with a hard-target consumer media marketing campaign reaching more than 250,000 hard-core tailgaters in Tailgater Monthly.

“Tailgate Party Pizzas represent a rare opportunity for the retailer, and will create excitement in the refrigerated pizza category,” said Bill Mackin, president of MaMa Rosa’s. “Football has overtaken baseball as the spectator sport of choice in the United States, and pizza usually is on the game day table when friends and family gather to cheer on their favorite teams. In fact, more pizza is consumed during The Big Game than on any other day of the year. MaMa Rosa’s is excited to team up with Myrna Rae to bring this innovative new pizza design to the marketplace.”

Created by Myrna Rae, who has a 40-year history of designing and developing products, Tailgate Party Pizzas are made with premium ingredients. The lineup of Tailgate Party Pizzas includes six flavors: pepperoni, four-cheese blend, supreme, sausage, veggie and combo, made with a special-formula crust and topped with 100 percent real cheese. MaMa Rosa’s expects to begin shipping the distinctive pizzas in late November.

“The offering of Tailgate Party Pizzas is perfectly timed to appeal to the millions of collegiate bowl supporters who will be tailgating at home or at the games from the end of November through early January,” Myrna Rae said. “Tailgate Party Pizzas also will be the menu item of choice as crazed pro football fans cheer and jeer during the playoffs and on Super Bowl Sunday, February 6, 2011. These events attract more than one hundred million television viewers, a number that is growing as women increasingly follow the sport. Female fanaticism over football is a hot target market. Couple this with the market of 20 million U.S. youth football players and their parents, the fact that pizza is the number one food for football tailgating at home, and the fun of serving these one-of-a-kind pizzas for homecoming and even birthday parties, and we believe the football helmet-shaped pizzas will be this season’s MVP for retailers.”

Tailgate Party Pizzas are made using patented, copyrighted dies and serving containers. The unique physical pizza design also is copyrighted. Visit myrnarae.com for more information.

“I want only the very best product at the very best price for my brand,” Myrna Rae said. “No other pizza manufacturer comes close to MaMa Rosa’s.”  

Retailers who want to make Tailgate Party Pizzas part of their playoff season lineup may contact MaMa Rosa’s at (937) 498-4511.

About MaMa Rosa’s

MaMa Rosa’s, LLC, based in Sidney, Ohio, is the nation’s leading manufacturer of branded, refrigerated pizza. The $70 million company makes and markets nearly 65 percent of the branded pizza sold in the refrigerated sections of the supermarket, distributing its products to more than 10,000 supermarkets, club stores, pharmacies, convenience stores, military outlets and schools throughout the United States and in Mexico. Since 2008, the company also has produced several lines of frozen pizza. For more information, visit www.mama-rosas.com.