PARAMUS, NJ – Great’a Tomat’a® is a unique new seasoning created to sprinkle on fresh sliced or diced tomatoes to dramatically improve their overall quality instantly. This first ever tomato enhancement seasoning provides a nature-identical flavor profile similar to home-grown, vine-ripened tomatoes.  

          Great’a Tomat’a provides a sequence of tart, tangy sensations followed by a delicious burst of fresh tomato flavor with a mouthwatering ending. When sprinkled on commercially-grown tomatoes, its virtual-ripening effect adds back everything nature intended, including garden-fresh tomato flavor, aroma and healthful lycopene. 

          Over 5 billion pounds of fresh commercially-grown tomatoes are consumed each year in the U.S. These mass market tomatoes must be picked from the vine while still green and unripe, because they would spoil before reaching stores if they were allowed to ripen first. Unfortunately, when you cut

short a tomato’s natural vine-ripening process, you significantly cut its flavor, aroma, lycopene, color and juiciness levels. 

          “I created Great’a Tomat’a because I love tomatoes, but I hate tomatoes that taste like cardboard,” said Robert DuBay, who spent four years on his quest to create a tomato enhancement seasoning to improve “bland” tasting tomatoes. “Tomatoes are one of the healthiest foods in the world, and I believe people will enjoy them more and eat more if we can bring back the taste.”

          Great’a Tomat’a is ideal on sliced tomatoes used in making hero sandwiches and salads. Add it into processed/canned pizza/pasta sauce to make it taste more like homemade with a sweeter-fresher tomato flavor and “zing”!   Mix Great’a Tomat’a directly into raw pizza dough during roll-outs, or sprinkle over finished baked pies and outer crust for a distinctive tomato flavor and aroma.

          This patented new product from DuBay Specialty Foods, LLC, is available online at, or by calling 800-985-7172.

Great’a Tomat’a has a suggested retail price of $3.99 (2.25-oz. bottle).

          For more information, visit

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