New Fruit Ripples(TM) Partners With Target Portrait Studios to Offer ‘Apple of My Eye’ Sweepstakes

Dried Apple Snacks Equal a Serving of Fruit

MINNEAPOLIS, March 20 /PRNewswire/ — Getting kids to eat fruit just got easier with the introduction of Fruit Ripples(TM), a crunchy dried apple snack by General Mills that contains a serving of fruit based on the USDA’s food pyramid.

Fruit Ripples snacks are made from dried apples and are available in two flavors, Strawberry Apple and Cinnamon Apple. Containing only 50 calories per serving and no fat, Fruit Ripples are an easy serving of fruit that’s crunchy and fun to eat.

“General Mills is very excited to introduce Fruit Ripples as a fun snack option for parents and kids,” said Sonal Gerten, General Mills marketing. “They’re crispy and delicious, and they won’t bruise in mom’s purse.”

Fruit Ripples is also partnering with The Studio at Target to offer the “Apple of My Eye Sweepstakes,” which will award a Grand Prize winner a trip for four to the Big Apple (New York City), a Family Portrait Collection from The Studio at Target, $500 in cash and a year’s supply of Fruit Ripples snacks. In addition, samples of Fruit Ripples will be given out to visitors to The Studio at Target until May 31, while supplies last.

“We know that parents are constantly looking for snacks that their kids — the apples of their eyes — will enjoy,” Gerten said. “Fruit Ripples snacks offer the perfect solution of a wholesome, fun snack kids will love.”

About the Sweepstakes

Adults 18 years or older can enter to win a trip for four to the Big Apple (New York City), a Family Portrait Collection from The Studio at Target and a year’s supply of Fruit Ripples(TM) snacks by visiting www.fruitripplessweepstakes.com between by May 31, 2007. Once the registration form is complete, entrants will also receive a coupon for a free sitting and a free 8 X 10 print at The Studio at Target. In addition, visitors to The Studio at Target will receive a sample of Fruit Ripples, while supplies last. The Grand Prize is valued at more than $5,700.

Ten First Prize winners also will be chosen to receive a Memories Custom Portrait Collection from The Studio at Target and 10 boxes of Fruit Ripples. First Prizes are valued at $125. All prizes will be chosen through a random sweepstakes drawing. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. MANY WILL ENTER, FEW WILL WIN. For official rules, complete prize descriptions and odds disclosure, please visit www.fruitripplessweepstakes.com. Void where prohibited. Sponsor: General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440.

Fruit Ripples(TM) snacks are currently available in grocery stores and retail for $2.89 a box.

About Fruit Ripples(TM)

Fruit Ripples snacks are made from dried apples and contain the nutritional equivalent of one serving of fruit based on the USDA’s food pyramid. Available in two flavors, Apple Cinnamon and Strawberry Apple, the snack contains just 50 calories per serving. Available on grocery shelves across the country, Fruit Ripples retail for $2.89 and include five pouches per box.

About General Mills

General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker(R), Pillsbury(R), Green Giant(R), Old El Paso(R) and more. It also has more than 100 U.S. consumer brands. Included in the U.S. portfolio are some of the nation’s most popular brands including Cheerios(R), Wheaties(R) and other Big G cereal brands; Yoplait(R) and Colombo(R) yogurts, Betty Crocker(R) desserts and dinner mixes; Betty Crocker(R) and Nature Valley(R) snacks; Totino’s(R) frozen pizza and snacks and Progresso(R) ready-to-serve soups. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.