Restaurants and bars around the world now have an online neighborhood built specifically for them with the launch of Internet addresses “.rest” (dot-rest) and “.bar” (dot-bar). The new domains, designed for restaurants and bars, restaurant guides, delivery services and other related food and beverage industry entities, are now in circulation for trademark owners and available for registration at the National Restaurant Association (NRA) Show May 17 through May 21, 2014 in Chicago through authorized registrar

.rest the abbreviation for “restaurant” in almost 30 languages and in more than 50 countries, is a targeted and categorized domain for restaurants that enables them to use a highly-defined, SEO-friendly, short and memorable domain. Also, .bar, launching at the same time as .rest is a natural Internet address ending for bars, pubs and related companies in the food and beverage industry.

“.rest and .bar will be the standard for restaurant and bar Internet addresses,” said Aaron Grego, CEO of Punto 2012, the domain company that owns .rest and .bar. “Trademark owners are getting a head start to secure these highly competitive and uniquely relevant domains before they are released to the general public—so now is the time to register your perfect Internet address.”

Restaurants and bars have a unique opportunity to secure their distinctive .rest or .bar domain before the general public, as the addresses are selectively available to trademark-owners until June 15, 2014. Attendees at the NRA show will be able to register their domains via at the Punto 2012 booth (#6583).

About Punto 2012

Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest, and .bar geared for the restaurant, bar, and café industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be easily identified by their customers.

About is a leading ICANN-accredited domain registrar that is dedicated to helping individuals and businesses realize their ideas online. The company prides itself on delivering unmatched, world-class customer support that provides for a customer experience that is second to none. It offers tools designed to launch, grow and monetize opportunities online including domain registration, website hosting and development and email solutions. was founded in 2003 and is located in Denver, Colorado. For more information on, please visit

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