New York (November 10, 2008) – “How to drive business in tough economies” is the timely emphasis of a podcast series delivered by senior executives from ABI, the leading BtoB marketing public relations firm. The podcasts will feature insights and ideas on how to strategically discover business opportunities in challenging cycles. ABI will be podcasting from Pack Expo 2008, the largest packaging show in the Americas taking place now in Chicago (November 9-13).
Click on www.trendspeak.com to access these special podcasts.
“Companies up and down the packaging supply chain are looking for ways to differentiate themselves, their products, and their services in this recession,” says Alan B. Isacson, president, ABI. “Our podcasts will offer insights on how to out-distance competition, gain traction and build relationships with high level decision makers, strategically communicate business value and accelerate sales.”
For its nearly 30 years of exclusive focus on BtoB, ABI has developed tactics and strategies to help manufacturers overcome commodification, communicate benefits over features, and reach key specifiers. ABI will use this unique experience to create insightful podcasts from North America’s largest packaging show.
For more information about ABI, please visit www.abipr.com.
