• Bernie Lockard came up with the winning name—Mad Honey—for Romeo Pizza’s newest menu item featuring pepperoni, pineapple, jalapeños and a side of Hot Honey.
• Lockard won free pizza for a year but has donated it to a nonprofit that serves people in need in the Westerville, Ohio community.

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A new pie from Romeo’s Pizza finally has a name, thanks to Bernie Lockard of Westerville, Ohio. But Lockard is giving away his grand prize—free pizza for a year—to people who need it more than him.

In its Nameless Pizza Contest, the Medina, Ohio-based chain, which has 54 stores, challenged customers to come up with the best moniker for a pizza featuring pepperoni, pineapple and jalapenos, served with a dipping cup of Hot Honey.

Lockard won the contest with his entry name, Mad Honey, which received the most votes on Facebook, the company said.

For his effort, Lockard was awarded free pizza for a year. But he said he wanted to donate the pizza to the Westerville Area Resource Ministry (WARM), which provides compassionate, short-term assistance, educational services and spiritual support to its clients.

“I know people in these kinds of shelters are going through the hardest times of their lives, and I am thrilled to partner with Romeo’s to bring them just a second of normalcy and joy with a slice of pizza,” Lockard said.

Romeo’s Pizza CEO Ryan Rose said the brand supports and appreciates Lockard’s decision. “We are proud that Bernie understands the emphasis we place on making a difference, and we are excited to see him pay it forward to his local community,” Rose said. “This is an incredible opportunity to collaborate with such a wonderful customer and really do something special.”