MOD Pizza’s new MOD Rewards customer loyalty program isn’t just about free pizza: It’s also an opportunity to help feed children who might otherwise go hungry.
Powered by the MOD app, MOD Rewards allows customers to earn points toward free menu items. Or, thanks to a collaboration with Generosity Feeds, they can instead pay their reward forward, and MOD Pizza will make a donation to Generosity Feeds to help provide meals to children struggling with food insecurity.
How MOD Rewards works and the benefits:
- Every dollar spent at MOD Pizza on eligible purchases is good for one point towards a reward
- A free item is earned at 150 points
- Exclusive offers for MOD Rewards members
- Easy to reorder favorite menu items
- Customers will receive 75 points for downloading and signing up for an account through the MOD app.
This program continues MOD Pizza’s efforts to grow its digital ordering channels to make the brand more accessible to customers. MOD Rewards, the company’s first loyalty program, is supported by a new CRM system that enables more personalization and frequency.
“Customers are doing more with their phones, and our new app will make MOD Pizza more accessible to our guests, while allowing us to reward them for their loyalty,” said Kevin Flaherty, vice president, digital at MOD Pizza. “With just a few taps, it’s easy to build a customized pizza or salad, select a convenient pick-up time and make a payment. The app enables customers to order ahead easily by keeping track of their favorites, and rewards can be earned across platforms including the app, online orders or by scanning a store receipt.”
MOD Pizza + Generosity Feeds:
To continue MOD’s commitment to be a people-first brand and a force for positive change in the communities it serves, MOD Rewards includes a key feature that allows customers to donate rewards to Generosity Feeds, a non-profit committed to addressing childhood hunger. Customers can simply choose to “pay it forward,” and MOD will redeem the customer’s reward and make a $2 donation to Generosity Feeds.
This dynamic integration extends the company’s and its various franchisees’ ongoing collaboration with Generosity Feeds, which to date has provided nearly half a million meals to children in MOD communities—with the goal to help create one million meals by the end of 2019. At nationwide community meal-packing events, MOD brings together hundreds of volunteers to create nutritious and compact meals designed to be sent home in children’s backpacks.
“When concepting MOD Rewards, we saw the opportunity to invite our customers to join us in tackling the critical issue of food insecurity,” said Ally Svenson, MOD co-founder and chief purpose officer. “If we can help even a small percentage of these children, then we’re accomplishing our real goal at MOD: to use the business as a platform to make a positive impact in the communities we serve.”
The MOD app is now available on the App Store and Google Play. For further information visit https://modpizza.com/rewards-faq/.
