Mobile Beachside Cafe Rolls In Weight-Loss Season 2007 With South Beach Diet(R) From Kraft

Celebrity trainer Ramona Braganza shares food, fitness and fun

NORTHFIELD, Ill., Jan. 7 /PRNewswire/ — Let the countdown to your winter shape up begin! As the New Year approaches, many Americans resolve to get in shape and lose weight. To help dieters maintain their New Year’s diet resolutions, Kraft is bringing the beach to those in need of a winter warm-up! The South Beach Diet(R) “Beach in a Box Cafe” from Kraft will brave snow, sleet and rain to brighten diet season and deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070107/CGSU001A )

Two 35-foot long warm, sunny beachside cafes will travel across the country throughout January. Floor-to-ceiling Plexiglas windows encase the inviting white-sand beach, complete with palm trees, shade umbrellas and a beachside snack bar, serving nutritious and delicious South Beach Diet(R) foods. The South Beach Diet(R) “Beach in a Box Cafe” from Kraft will visit popular venues in nine major cities.

Train on the Beach Celebrity-Style

To help make New Year’s resolutions fun and achievable, celebrity fitness trainer Ramona Braganza will make appearances at selected “Beach in a Box Cafe” stops. She’ll demonstrate functional fitness, which includes core and cardio exercises, based on the principles of The South Beach Diet fitness program. The exercises don’t require special equipment and can be done at home, outside … even in the office!

“Celebrities work hard to get in shape, but they face fitness challenges like the rest of us,” Braganza said. “They have hectic schedules and can’t always find time to exercise or eat right. What I recommend to everyone is this: find an effective exercise routine that fits into your lifestyle and keep convenient and nutritious foods on hand,” she added.

At select “Beach in a Box Cafe” tour stops in New York, Boston, Washington, D.C. and Boston, passer-bys can meet Ramona Braganza — who’s trained Hollywood celebrities including Jessica Alba, Halle Berry and Jessica Biel. Top local trainers will make appearances at other tour stops.

Life is Better on the Beach(TM)

Heat lamps will simulate the warmth of the beach while retractable awnings protect “Beach in a Box Cafe” visitors from the January outdoor elements. Guests can enjoy the blissful beach atmosphere under a shade umbrella and sample delicious, convenient South Beach Diet(R) foods from Kraft, including Microwaveable Pizza and Sandwich Wraps. All visitors will receive South Beach Diet(R) product coupons, Cereal Bars — perfect for on-the-go snacking — and a diet solutions mini-magazine featuring the latest South Beach Diet(R) news, delicious recipes and tips for choosing convenient, great-tasting products.

Calling All Beach-Lovers

The South Beach Diet(R) “Beach in a Box” tour is as follows

New York City January 3-10

Boston January 12-15

Philadelphia January 17-20

Baltimore January 23-26

Washington, DC January 28-30

Indianapolis January 4-6

Pittsburgh January 9-13

Chicago January 16-20

Minneapolis January 24-28 

Visit http://www.southbeachdiet.com/kraft for more “Beach in a Box Cafe” details and for a downloadable brochure of sample exercises. The entire fitness program is on http://www.southbeachdiet.com/ .

The South Beach Diet and South Beach Diet foods from Kraft

The South Beach Diet is a weight-loss plan that promotes the right carbs and encourages people to eat a variety of foods, such as lean sources of protein, whole grains, fruits and vegetables, reduced fat cheeses and dairy products and right fats like olive and canola oil.

The South Beach Diet(R) foods from Kraft, now offering more than 50 items, bring variety and convenience to dieters, or people who just want to eat right, succeed this New Year and throughout the year. And many of the foods help satisfy hunger with protein or fiber.

Kraft Food’s Commitment to Health & Wellness

Kraft has been a leader in marketing products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft’s product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.

About Kraft Foods

Kraft Foods (NYSE:KFT) is the world’s second-largest food and beverage company. For more than 100 years, we’ve been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Cote d’Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage. They’ve also started adding our Tassimo hot beverage system, South Beach Diet(R) line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites. For more information, visit kraft.com.

About The South Beach Diet(R)

Preventive cardiologist Arthur Agatston, MD developed The South Beach Diet(R) to help his patients whose weight and blood chemistries were not improving. His balanced approach to nutrition and weight management proved highly effective and later served as the basis for his first non-academic work, The South Beach Diet(R). Subsequent books published under The South Beach Diet(R) title also became bestsellers, including: The South Beach Diet Cookbook (2004); The South Beach Diet Good Fats Good Carbs Guide (2004), The South Beach Quick & Easy Cookbook (2005), and The South Beach Diet Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook (2006). The South Beach Diet(R) – “Changing the Way America Eats” http://www.southbeachdiet.com/