Mobile Beachside Cafe Rolls In Weight-Loss Season 2007 With South Beach Diet(R) From Kraft

Celebrity trainer Ramona Braganza shares food, fitness and fun

NORTHFIELD, Ill., Dec. 11 /PRNewswire/ — Let the countdown to your winter shape up begin! As the New Year approaches, many Americans resolve to get in shape and lose weight. To help dieters maintain their New Year’s diet resolutions, Kraft is bringing the beach to those in need of a winter warm-up! The South Beach Diet(R) “Beach in a Box Cafe” from Kraft will brave snow, sleet and rain to brighten diet season and deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet.

Two 35-foot long warm, sunny beachside cafes will travel across the country throughout January. Floor-to-ceiling Plexiglas windows encase the inviting white-sand beach, complete with palm trees, shade umbrellas and a beachside snack bar, serving nutritious and delicious South Beach Diet(R) foods. The South Beach Diet(R) “Beach in a Box Cafe” from Kraft will visit popular venues in nine major cities.

Train on the Beach Celebrity-Style

To help make New Year’s resolutions fun and achievable, celebrity fitness trainer Ramona Braganza will make appearances at selected “Beach in a Box Cafe” stops. She’ll demonstrate functional fitness, which includes core and cardio exercises, based on the principles of The South Beach Diet fitness program. The exercises don’t require special equipment and can be done at home, outside … even in the office!

“Celebrities work hard to get in shape, but they face fitness challenges like the rest of us,” Braganza said. “They have hectic schedules and can’t always find time to exercise or eat right. What I recommend to everyone is this: find an effective exercise routine that fits into your lifestyle and keep convenient and nutritious foods on hand,” she added.

At select “Beach in a Box Cafe” tour stops in New York, Boston, Washington, D.C. and Boston, passer-bys can meet Ramona Braganza — who’s trained Hollywood celebrities including Jessica Alba, Halle Berry and Jessica Biel. Top local trainers will make appearances at other tour stops.

Life is Better on the Beach(TM)

Heat lamps will simulate the warmth of the beach while retractable awnings protect “Beach in a Box Cafe” visitors from the January outdoor elements. Guests can enjoy the blissful beach atmosphere under a shade umbrella and sample delicious, convenient South Beach Diet(R) foods from Kraft, including Microwaveable Pizza and Sandwich Wraps. All visitors will receive South Beach Diet(R) product coupons, Cereal Bars — perfect for on-the-go snacking — and a diet solutions mini-magazine featuring the latest South Beach Diet(R) news, delicious recipes and tips for choosing convenient, great-tasting products.

Calling All Beach-Lovers

The South Beach Diet(R) “Beach in a Box” tour is as follows

New York City January 3-10

Boston January 12-15

Philadelphia January 17-20

Baltimore January 23-26

Washington, DC January 28-30

Indianapolis January 4-6

Pittsburgh January 9-13

Chicago January 16-20

Minneapolis January 24-28