“Thanks to a simple coin toss, millions of Americans will be getting free pizza following Sunday’s Super Bowl XLVI game. When the coin landed on “heads,” customers enrolled in Papa John’s Papa Rewards customer loyalty program instantly won a free large one-topping pizza and a 2-litre Pepsi MAX  from Papa Johns, the official pizza sponsor of the NFL. Rewards members received an email Monday with instructions on how to claim their prize.”

“In an online vote between Jan. 22 and Feb. 1, fans picked “heads” over “tails,”’ 60 percent to 40 percent, setting the stakes for the pizza company’s Super Bowl XLVI Coin Toss Experience. If Papa John’s claims that millions of Americans are enrolled in its customer loyalty program are true, the giveaway could surpass Outback Steakhouse’s “Great Aussie Steak Out” promotion in August, in which it gave away 1 million steak dinners to customers who registered on a special website.”