Fall: The season of cooler air, foliage and pumpkin spice… knots? Washington D.C.-based brand &pizza is getting in on the pumpkin spice trend with its latest menu item, Pumpkin Spice Knots.
Wrapped inside of the pizza brand’s dough is a warm pumpkin spice filling. Once out of the oven, they’re finished with a sweet vanilla icing and a healthy dash of powdered sugar that will have everyone ready to don their plaid flannels, denim and UGG boots. The knots will be available for a limited time while supplies last for $6 at all &pizza locations.
“Let’s be honest, brands hang their hats on pumpkin spice every year, but it’s a rinse and repeat cycle that’s become mundane at best,” said Mike Burns, CEO of &pizza. “Boring and expected are a death sentence, so we decided to do something about it. We don’t tip toe around trends—we hijack them.”
Related: 350 Locations by 2030: After Recapturing Its Edgy Vibe, &pizza Set to Begin Franchising
A press release from the brand further detailed &pizza’s aspirations: “&pizza is pizza’s future,” the release said. “Mission-driven to create a more socially conscious, culture-carrying community, &pizza is not ‘Big Pizza,’ and proud to be so. More than just a better flavor, quality ingredients kind of pizza shop, &pizza leads with real actions and an unwavering commitment to being more; so, expect more.”
The brand has over 40 locations in the U.S. and recently, for the first time, began franchising.
