Atlanta-based Mellow Mushroom will partner with Susan G. Komen this fall for a breast cancer fundraising campaign featuring the return of the fan-favorite Go Pink cocktail and Mellow Mushroom pretzel ribbons.

From Tuesday, September 24, through Monday, November 11, $1 from every Go Pink cocktail and every whole order of pretzel ribbons sold will be donated to Susan G. Komen, the world’s leading breast cancer organization.

The Go Pink cocktail is made with Casamigos Reposado Tequila, lime and cranberry juice and garnished with a lemon twist and a pink, ribbon-shaped stir stick. The brand said the drink pairs perfectly with Mellow Mushroom’s menu of hand-tossed, stone-baked pizzas, calzones, hoagies, munchies, greens, sweets and more.

Meanwhile, Mellow Mushroom’s stone-baked pretzels, which are tossed in garlic butter and Parmesan, will be served in a ribbon shape and served with the chain’s red sauce for the duration of the campaign.

“We are thrilled to be partnering with Susan G. Komen for a second year,” said Anne Mejia, senior vice president of brand development at Mellow Mushroom. “Our goal is to help make a significant and lasting impact in the fight against breast cancer, and our Mellow Mushroom family is honored to contribute.”

In addition, for the second consecutive year, Mellow Mushroom’s corporate team will attend the Susan G. Komen Georgia MORE THAN PINK Walk on October 26 and will invite franchisees of Mellow stores in and adjacent to Georgia to join.

Founded in 1974 in Atlanta, Mellow Mushroom now operates 160-plus locations across 16 states. Each location is locally owned and operated, providing local flair baked in with Mellow’s trippy vibes and psychedelic artwork. 

Marketing