Domino’s Pizza Enterprises Ltd (“Domino’s”) will launch Australia’s very first Meat Pie Pizza in a bid to snare a larger slice of the national pizza market on Monday.
Domino’s CEO Don Meij said the new Meat Pie Pizza was expected to generate strong sales, particularly amoung sports fans following its national launch on 2 April 2007.
“The evolution of the humble Aussie meat pie has taken a monumental leap in history, with the union of Australia’s two biggest pre-game foot rivals – meat pie and pizza,” he said.
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