McCormick's U.S. Industrial Group Announces Launch of FlavorCell

McCormick & Company Inc., a global leader in flavor, today announced the launch of FlavorCell®, a new, innovative line of encapsulated flavors. The news comes from the Custom Flavor Solutions business unit within McCormick’s U.S. Industrial Group.

FlavorCell technology allows for the design of flavor protection and controlled release in a wide range of processing environments. Through custom design of size, shape, color and matrix material, flavor delivery can be designed to solve specific flavor challenges and deliver a superior flavor experience for the consumer in cereal, food bars, bakery products, crackers, beverages and confectionary.

McCormick’s new custom designed, state-of-the-art manufacturing line allows for the production of a range of FlavorCell products that are unique in the marketplace. “ FlavorCell’s flavor delivery platforms offer several functionalities, providing product developers with differentiating tools to deliver superior flavor across a wide range of applications,” said Dr. Suzanne Johnson, Director of Flavor and Applications. The new line is located in one of the McCormick facilities in Hunt Valley, Md.

“As we strive to deliver Passion for Flavor, this addition of new flavor technology uniquely positions us with a breath of expertise in flavor, spices and herbs and functional ingredients to create products that perform better in the market in a variety of product categories by delivering superior taste,” said Suzanne Roy, Director of Sales and Marketing.

McCormick’s full line of flavors includes natural flavors, spice and herb extractives and flavor modifiers in liquid and dry forms suitable for flavoring all food product categories. For more on McCormick Flavors, visit: www.mccormickcorporation.com/Flavors-Brands/Custom-Flavor.

About McCormick

McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and product quality have allowed McCormick to grow its business globally and become the flavor leader it is today. For more information, visit www.mccormickcorporation.com.