According to AdAge.com. “Yum! Brands has awarded lead creative duties on its Pizza Hut brand to The Martin Agency after a review, the client confirmed today.”

“The decision came after a full day of presentations in New York. The other finalist, Interpublic Group’s Gotham in New York, went first, followed by Martin, according to a client representative. Each agency got about three hours to present to executives from Pizza Hut and Yum!, including the latter’s CEO, David Novak, said sources.”

“‘Throughout this process we’ve been impressed with the creativity and insights-led approach that The Martin Agency embodies,’ said Pizza Hut chief marketing officer Brian Niccol, in a statement. ‘The Martin Agency team understands our business, knows our customers and realizes the unique opportunity before us. I’m energized by the exciting changes that are in store for our brand.'”