Marketing to Generation Z

Just when you thought you were getting a handle on Baby Boomers, Generation X and Millennials, it's time to start thinking about Generation Z.

Generation Z is the portion of the population that was born between 1995 and 2010 (sometimes 1995 and 2015, depending on the source). 

When you consider that the oldest members of this demographic are 23, it's easy to assess that they will most likely lean toward businesses that are in tune with digital and online capabilities.

A recent article in QSR magazine covered the following four trends that define Generation Z, and how they could impact the restaurant industry.

Digital Engagement – Restaurant recommendations, engagement and food orders happen digitally for this generation.

Money Matters – Gen Z is careful with their money and regularly shops for deals.

Snacking – Gen Z likes to snack and grab food on the go when it's convenient.

Eating Healthy – Gen Z wants to know what's in their food and where it came from. 

Whichever generation you're marketing your business toward, it's important to define what they're interested in and target your offerings toward those needs and wants.