Mellow Mushroom, the “psychedelic” pizza brand headquartered in Atlanta, has been recognized as a restaurant industry leader in customer satisfaction in the 2025 MarketForce Casual Dining Report.
The report surveys thousands of consumers on their personal experiences at national casual dining brands. For 2025, it ranked Mellow Mushroom:
- No. 1 in customer experience among chain pizza brands and No. 12 overall in casual dining.
- No. 1 in customer loyalty among pizza brands and No. 4 overall in casual dining.
- No. 1 in trust among pizza brands and No. 2 overall in casual dining.
- No. 3 in brand image and values
Among pizza brands, Mellow Mushroom, which has more than 160 locations in 15 states, topped MarketForce’s Customer Loyalty Index, followed by BJ’s Brewhouse, Cici’s Pizza, Pizza Ranch, Old Chicago, Round Table Pizza, Boston Pizza, California Pizza Kitchen, and Pizza Hut.
The MarketForce Report is a benchmark that measures guest satisfaction, trust, loyalty and consumer value across national restaurant brands.
Founded in Atlanta, Georgia, in 1974, Mellow Mushroom has been serving up stone-baked pizzas in an eclectic, art-filled environment for over 50 years. Each location is locally owned and operated, with unique restaurant designs that reflect the creativity and character of the communities they serve.
