""SAN DIEGO, March 8, 2011 – Just as basketball fans rally for March Madness, pizza aficionados can now come together to take a shot at creating their very own namesake pie. Flippin’ Pizza, the North County community staple known for authentic New York pies and slices and giving back to the community, launched its Create-A-Pie March Madness contest on March 1, 2011.The crowned champion’s pie will be featured in local Flippin’ Pizza stores throughout the month of April.

Flippin’ Pizza invites its fans to get social and submit their pie creation on its Facebook fan page. Flippin’ Pizza referees will post the top 16 Create-A-Pie picks on March 17 and the games will commence on March 18. Flippin’ Fans can move their favorite pie to the next tournament round by “liking” the pie on the Flippin’ Pizza Facebook fan page. Voting will take place every game day. The new brackets will be announced the following week. A breakdown of the game dates is as follows:

  • Saucy Sixteen – Friday, March 18, and Saturday, March 19
  • Enticing Eight – Saturday, March 26
  • Flippin’ Final Four – Sunday,  April 3
  • Crowned Champion – In stores – Monday, April 4

To eliminate any foul pies, the Final Four pies will be chosen by Flippin’ Pizza referees and will be announced at a live in-person “Tweet-Up” with the Flippin’ Pizza Food Truck. Fans will be given a bite of the final four pies to see which one they believe is a slam dunk. Voting will open online and in-person. The March Madness winning pie will be announced and featured in local Flippin’ Pizza stores beginning on Monday, April 4.

For more information about Flippin’ Pizza and its ‘Create-A-Pie March Madness’ contest, visit www.facebook.com/flippinpizza or visit a local North County store in Carlsbad, La Costa, Encinitas or Vista. 

About FLIPPIN’ PIZZA and Knockout Pizzeria:

Knockout Pizzeria’s unique pizza recipe originated in Sicily over 30 years ago. The craze over this pizza in New York made it apparent that the West Coast was missing out and thus, Knockout Pizzeria of Carlsbad was born. Flippin’ Pizza was launched in 2007 as Patrick Farley, owner of the original Knockout Pizzeria of Carlsbad, expanded his concept to more pizzerias in North San Diego County. It is the mission of Knockout Pizzeria and Flippin’ Pizza to be the neighborhood pizzerias that provide a true slice of New York to every customer who walks through their doors. For more information about Knockout Pizzeria of Carlsbad and Flippin’ Pizza of La Costa, Vista and Encinitas, visit www.FlippinPizza.com.

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