According to a news report from hudsonreporter.com, “Sal’s Pizza has been a West New York tradition for decades. Generations of old and new pass through the doors year after year.”

“Now run by the second generation of the Ranaudo family, the business is celebrating 35 years of success in West New York,” said the story. “When you come to Sal’s you get to know everyone on a first name basis,” said Domenick Ranaudo, who now runs Sal’s Pizzeria with his brother Rocco. “We have seen generations pass through here. Customers that started out coming here in grammar school now bring their kids.” The family business was started by Ranaudo’s father Gennaro “Geno” Ranaudo, who took over the original Sal’s Pizzeria in 1972.”

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